MARBLE FASHION DESIGN
The MARBLE FASHION DESIGN project aims to develop international promotion actions for marble and companies from the Marble Region that combine industry and design, essential for the affirmation of companies with major brands and prestigious international publishers that use natural stone. The aim of these planned international promotion actions is to improve the international recognition of the image of the Marble Sector and its products.
Planned actions:
- Participation in Milan Design Week 2020
Initiative:
- Line of Marble (Collection campaign and fashion show)
- Presentation of designer accessories with stone at a haute couture show –
Participation in the Moda Lisboa 2019 event:
- Initiative:
Stoners: (Collection action and fashion show)
STONERS by MARBLE FASHION DESIGN
Framing
Natural stone, namely Portuguese marble, will be one of the big new features at the 53rd edition of ModaLisboa | Lisbon Fashion Week | Spring / Summer 20.
On the one hand, several marble slabs will be integrated into an interactive light exhibition space during the next Spring Summer SS20 edition of Lisbon Fashion Week on October 11, 12 and 13, 2019, with the aim of bringing event visitors closer to interacting with Portuguese stone in a Virtual Reality experience in an exhibition context. This space will also be the stage to activate our brand that evokes a global community – Stoners.
On the other hand, marble will be the focus of the production of a fashion collection to be presented in a haute couture show to be included in the official ModaLisboa calendar. Several fashion items are currently in production. In total, 30 complete outfits will be presented in the show, including 30 complete looks of clothing, footwear and fashion accessories, showcasing the distinctive properties of marble and bringing the natural stone industry closer to the world of fashion.
Events
PRESENTATION OF THE STONERS COLLECTION
The event featured the presentation of the STONERS collection at the 53rd Edition of ModaLisboa | Lisbon Fashion Week, which took place on October 11, 2019, at 9:00 pm, next to Mercado de Stª Clara, in Lisbon.
