Promoting knowledge and sustainable economic development of mineral resources is one of the Cluster’s challenges. This initiative is seen as a fundamental contribution to the achievement of the Cluster’s vision, mission and objectives. The objective of this initiative is to ensure greater recognition and appreciation of the role of its members, as well as demonstrating the network developed by the Cluster with regard to cooperation between members. In this sense, this initiative adopted a set of guiding principles in favor of global communication.
The initiative is clearly aligned with the Cluster’s mission, vision and strategic objectives, since communication (internal and external) is a factor in optimizing the work of the entire organization.
The initiative consists of three publications. At the beginning of the week (Monday), a teaser will be released, announcing the member’s week. In the middle of the week (Wednesday), content will be published in GIF format, in which the member will be presented, consisting of an image, a video and some information about the member. Finally, at the end of the week (Friday), content entitled “Questions with Right Answers” will be published, in which members answer four questions about the Cluster and its importance.
These publications will be carried out in coordination with members. In order to meet the defined objectives, in parallel with this initiative there is an annual planning for publications.
Discover all the moments of this initiative:
